The Top Ten SEO Mistakes :
1. Using a “Splash Page”.
Search engine robot when visit your site content always looking for text format, but there is no text on a “splash page.” The main page of any website is the most important page, and it has the best chance of being optimized. If you use it to place a pretty picture, you are throwing away this chance. Search engines don’t appreciate splash pages, and many human users too are annoyed by having to click to finally view the content. Avoid splash pages at all costs.
2. Putting Important Text, or even all the Text as an Image.
Did you know, your web page that has images and text combined to look like a normal web page and look so beautiful for people eyes only. However if you try to put your cursor over the text and select it, you can’t do it because there is no text. The whole page has been rendered as a jpg or gif image. It looks good to the viewer, but the search engine robot doesn’t find any searchable text. Be careful if you are using some automatic web design programs which turn text into images.
3. Not Putting Title And Description Tags on Pages.
Please don’t forget to put a title tag on the page.
If you forgot to make the title tag or don’t pay much importance to what you put there, then you are wasting a good optimization opportunity, as well as showing a sloppy kind of site construction.
The title tag, which is in the head section of the document and is put between the items is treated by search engines as one of the most important indicators about the content of a page.
4. Putting the Same Title and Description Tags on all the Pages.
Each of your pages is unique and has a special function, and you should let search engines and users know about this by changing the title and description tags to match the content on that particular page. It is not possible to optimize one single page for many different search terms, but it is possible to optimize each of the pages of your site for one or two important search phrases. If you take the time to make unique title and description tags for each of your pages, you can take advantage of this possibility and rank well for several search terms.
5. Trying to get by with a “Brochure” Site.
You need to make your web contents have to deserve, if you want to be the top.
The best way to deserve is to offer a good amount of quality content.
6. Redesigning an Existing Site and Neglecting the Old URLs.
Your old website may have looked bad, but it had traffic and search engines indexed those pages and people are finding those pages based on the information that the search engine robots compiled from them. If you redesign your site, and completely toss out the old urls, without compensating for it, then you are tossing away all the traffic you built up before, because search engines will be sending people to pages that no longer exist.
There is a way to avoid this. If it is possible, stick to the same structure that your old site had and retain the same url addresses for the new pages. If this is not possible then the best thing to do is to make “permanent redirects.” For this you will have to make a .htaccess file (a text file with instructions on the functioning of the site) . This file will tell search engines to permanently redirect traffic from an old url to a new url. When this file is in place if anyone types in the old url, he or she will be permanently redirected to the new location. Similarly the search engines will soon change their listings from the old urls to the new urls.
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7. Not Using Local Keywords.
Please make sure, if you going to be able to get a first page listing for the term “web design” or “web designer”, it’s impossible if you just set up a web design business. This is because the competition is too great and you are just starting out. So make sure with your destination to create a web page.
8. Trying to do “Branding” in the Title Tag.
Remember, people is search anything for what their want the answer, not about you. Maybe sometimes you will see anyone likes to put the name of their company first and the title tags of most sites reflects this. The first thing you see in the upper left hand corner of the blue line at the top of the browser is the name of the company. But if no one knows about your company, then no one is searching for your name. If you can, avoid the temptation to put your company name as the first (and for search engines) and most important word in your title tag. Rather, put the most important keyword that people will use when searching for a site such as yours. You can do your branding elsewhere on the page (with your logo and supporting text) but don’t try to do it in the title tag unless you are already quite famous.
9. Trying to Trick the Search Engines with Hidden Text, Cloaking or Doorway Pages.
If I had to prioritize the list, then I guess this is the biggest mistake you can make. Instead of putting energy into deceiving the search engines, you should use the same enthusiasm and skill to construct web pages that offer solid content to visitors.
10. Linking to “Bad Neighborhoods”.
You can’t get into trouble if a questionable or substandard site links to you, but according to Google, you can be penalized if you link to what they call bad neighborhoods. These are spam sites or other sites that have a bad reputation. So, don’t accept offers to link with any and all websites.
