In order to reinforce confidence in its users, Yahoo has been the preservation of global politics, promises anonymize user data protocol within 90 days, half the time limits set by the EU.
The company added that the new policy will apply to display the page, click on the page views and ad clicks, as well as the search records, but also argued that the exemption when they are obliged to keep information about fraud , Security or legal reasons.
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“In our world of personalized services on-line, which is responsible for the use of data is important for creating and maintaining the confidence of users,” said Anne Toth, Vice President and head of the privacy policy at Yahoo.
“We know that our users expect significant and compelling content and ads by visiting Yahoo, but they also want assurances that we focus on the protection of their privacy.”
Microsoft has recently announced that they would fall in line with the EU and reduce the retention time looking for information about only six months, while Google still holds the data for the nine months.
According to Yahoo, the move follows a comprehensive overview of their information used throughout the world work with the privacy and data management teams to the information needs of global products and services.
The company estimates that the new limit will still allow it to provide the same level of service for users and advertisers, while retaining the ability to combat fraud, secure systems, and fulfill the statutory obligations.
“This policy represents Yahoo assessment of the minimum amount of time needed to store data to meet the needs of our business and enhances our trusted relationship with users,” added Toth.
However, there are several provisions added to this new policy. In the case of possible fraud and system security issues, Yahoo will store information specific to the system in recognizable form for more than six months, a search engine and acknowledges that he might keep some data for a longer period meet other legal obligations.(vnunet)
